They make subwoofers. That’s it. Nothing else. No distractions. Nothing to steal their focus. No kidding themselves that they can be good at everything. No trying to conquer the whole world. They just do their best to conquer their bit of it.
They do it because they love sound. They believe sound can move people more than any other sense. They believe it’s the integration of the bass via the perfect subwoofer that makes everything else better. And, ultimately, there is a great deal of satisfaction to be gained from doing this well, creating something of unique quality, such that you know it is going to inspire. It makes the hard work and the obsessing over each and every detail worth all the effort.